“Our vision is to make a professionally managed,dynamic, vibrant and value based organization that stands as the most preferred financier, provides customized and speedy financial solutions to rural, along with the ‘upcoming urban areas’ with confidence to secure customer trust and satisfaction.”


“Our mission is to provide compatible and trusted financial assistance to a huge untapped market of people living or working in the rural areas to catalyze economic development by identification of commercially viable individuals/businesses and rendering of funds to them through a professional, fair and impartial process along with generating sustainable livelihoods through our various products and Corporate Social Responsibility (CSR) Activities.”